Anthony Rene Rosas
anthonyrosas@yahoo.com
Seasoned Production / Studio Manager with over 15 years of experience producing high quality advertising / marketing production for regional and global brands in the US and China
Work History:
01/09/07 – 09/01/07 AQUENT Solutions Hong Kong, HKSAR
Studio Manager
Managed and near-source design studio solution for premier global design firm – Philips Design
Projects included: industrial design visualization, packaging, point-of-sale, signage and collateral
* Balanced fluctuating workload across five design competencies while meeting firm deadlines
* Produced measurable results on time within tight budget constraints
* Maintained high staff utilization thru accurate resource planning / forecasting, coaching and staff development
* Demonstrated effectiveness thru qualitative and quantitative key performance indicators
* Co-recruited eight critical talent roles including Art Director, Senior Designer and Product Designers
* Managed the changeover from a labor intensive multiple spreadsheet system to a robust online workflow management with real-time cost analysis
07/2006 – 10/2006 Verican Beijing, PRC
Studio Manager
* Contracted as a freelance Project Manager to manage launch of outsourced studio serving the U.S. newspaper industry. Created workflow, bill rates and staffing duties
* Created on-demand video product package complete with flash integration and online billing
09/2005 – 06/2006 Accuracy Automotive Beijing, PRC
Contracted as a freelance Project Manager to support company’s website makeover and provide print production services and design and layout company sales collateral
* Edit and create web page layouts and mockups, design icons and graphics
* Managed three product updates, set and monitored project milestones managed programmers
2003 – 2005 WorkerB Los Angeles, CA
Sought after Project Manager engaged in contract positions in Automotive, Direct Mail Art Buys and Point of Sale. Please see the Contract Assignments section for details.
2000-2003 Suissa Miller Advertising Los Angeles, CA
Direct Marketing / Direct Response Production Manager
* Executed internet-based resource management tools which reduced spoilage and obsolescence costs resulting in three-year cost savings of $200,000
* Produced a budgeted savings of over 65% for unique dimensional direct mail piece resulting in a $250,000 order for client in first month of launch
* Reduced production and lettershop costs by leveraging multiple marketing budgets allowing for increased brand penetration of over 60% from previous year without increasing costs
* Developed distribution alliances and methods allowing for first class delivery time while maintaining bulk mail postage discounts for national direct response campaign
* Accountable for precise data image quality and MICR / UPC reproduction for multiple weekly coupon and bank check programs totaling over $3,000,000 annually
1997–2000 Kaiser Permanente Pasadena, CA
Marketing Communications Project / Traffic Manager
* Accountable for $3,000,000 in annual print and direct mail production for the largest not-for-profit health care provider in the United States
* Served as lead project manager in the development and implementation of approximately 250 projects annually – marketing collateral, direct mail, direct response television, retention materials, business-to-business communications and Spanish language collateral
* Supervised production of key marketing efforts through concept development, regulatory approval, creative direction, translation, and vendor management
* Streamlined collateral and distribution processes; resulting savings $300,000 USD /year
* Produced direct mail programs of approximately 5 million pieces annually; generating over 35,000 leads; resulting in 63% of all new members in the California division accounting for 18% of revenue for the program nationwide
1996–1997 Fahrenheit Advertising/Design Santa Ana, CA
Print Production / Traffic Manager
* Balanced studio workload by qualifying and retaining design talent
* Set up production estimate database system Managed direct mail production tasks of six seasonal catalogues within budget and on schedule Created distribution alliances resulting in annual saving of over $30,000 USD while effectively negotiating favorable credit terms for young and growing agency
1995–1996 The Merit Group Inc. Torrance, CA
Packaging Production / Traffic Coordinator
* Directed traffic and scheduling of complex packaging and display projects including folding cartons, corrugated point-of-purchase displays, and specialty retail packaging
* Researched specialty manufacturers and suppliers both domestic and abroad
* Developed scheduling and traffic guidelines for sales staff of 12
Education:
1987 – 1988 Al Collins School of Graphic Design, Tempe, AZ – Graphic Design
1992 – 1993 Irvine Valley College, Irvine, CA – Desktop Publishing
2003 – 2004 Los Angeles City College, Los Angeles, CA – Cinema Production, Video Editing, Mandarin Chinese
Professional Memberships:
GATF – Graphic Arts Technical Foundation, NAPM – National Association Purchasing Managers
APICS – The Educational Society for Resource Management
APALA – Advertising Production Association Los Angeles
DMA – Direct Marketing Association
References:
References available upon request
Other:
United States citizen, native language: English, conversational Mandarin Chinese
Contract Assignments:
Deutsch, Playa Del Rey, CA – Brian Bushaw, 11/11/04 – 1/03/05
Contracted as a freelance Production Manager to support Mitsubishi during its 2006 model year product launch by providing project management and print production expertise while coordinating large scale newspaper ad campaign and ad-hoc support for Deutsch’s new business pitches
* Mitsubishi automotive collateral production
* Large format print + 50”
* CD-Rom specialty packaging production
* Specialty sourcing and fulfillment
* Canadian fulfillment supplier liaison, customs issues
Watson Wyatt Worldwide, Universal City, CA – Aquent, 08/01/04 – 10/21/04
* Produces seasonal, large, direct mail campaigns, and coordinated buyouts of insurance benefits collateral, while managing logistics, and fulfillment
Grey Direct, Glendale, CA – Amanda Gillout 05/03/04 – 06/13/04
* Produces three, dimensional direct mail campaigns for financial, and banking clients
Wong-Doody, Los Angeles, CA – Vickie Speiser, 3/26/04 – 4/27/04
Contracted to fill-in as the agency’s Production Manager for one month to continue manage existing business and ad-hoc project requests including: point of sale, publication ads, and various studio projects and manage freelance and perm studio personnel
* Managed product launch point of sale for car audio manufacturer, Alpine™
* Staffed freelance illustrator talent and managed in-house, studio workflow
* Coordinated photo shoot: including sourcing agents, stylists and negotiated, usage and talent fees for placement in various U.S. and Canadian publications
* National print ad production for LA Dodgers, MGM Studios, and Luna Bars™
Teleflora, Los Angeles, CA – Erin Kelly, 2/20/04 – 3/22/04
* Managed multiple ad, and collateral projects for upscale nationwide floral products distributor and retailer
Kaiser Permanente, Pasadena, CA – Theresa Hogue, 8/2003 – 11/2003
Contracted to identify opportunities to improve return on marketing investments and create efficiencies for direct mail sales lead generation campaigns and execution
* Co-authored a comprehensive RFP (request for proposal), service level agreement, then integrated 15 key, lead generation direct mail campaigns from three suppliers to one, improving return on marketing dollars
* Trained staff in direct mail project management and developed user friendly templates for routine tasks including: data processing instructions, schedule templates, sign-off forms and studio work orders
* Pitched in on various rush publication and communication design projects
* Co-developed studio-archiving guidelines, and traffic procedures
Avery Dennison, Brea, CA – Kevin Mon, 3/03/2003 – 7/03/2003
Contracted to manage a retail packaging project for the number one global specialty paper product manufacture to oversee packaging refresh on international and private label product lines by coordinating copy changes, art files with internal and external product line managers and suppliers